Hitesh Pal

- Sole designer end-to-end for Gold Ahoy, a flagship sweepstakes casino product, owned brand identity, UI system, and campaign design from 0-to-1, delivering a fully documented design system (logo usage rules, a 19-step colour tint/shade scale, typography hierarchy, two brand ambassador characters, and a 35+ icon library) adopted consistently across web, mobile, and marketing. - Led an audit-driven full rebrand of Karamba, a second live platform, run concurrently with Gold Ahoy - diagnosed specific UX debt (inconsistent hierarchy, crowded layouts, an underused brand mascot) via competitive analysis, redesigned the logo with a narrative detail tying it to the mascot, shifted the UI to dark mode on the basis of research into reduced eye strain for high-engagement use cases, and restructured the promotions page information architecture. - Built and scaled a reusable design system spanning 7+ game brands, enabling consistent, faster design execution across app, web, and marketing surfaces and supporting platform growth from 150K to 2M+ MAU, contributing to $150M+ in gross revenue. - Designed growth and lifecycle experiences, including gamified pop-ups, push notifications, and reward mechanics, achieving 65%+ CTR by grounding visual and interaction decisions in user behaviour rather than aesthetics alone. - Pioneered AI-assisted design workflows (Midjourney, Flux, Kling, Runway, Higgsfield) integrated into production pipelines, reducing design iteration time by 40% without compromising visual quality or system consistency. - Partnered directly with product, engineering, and marketing to translate ambiguous business requirements into scalable, production-ready design solutions across multiple concurrent live products.

- Independently identified an unmet market opportunity and led 0-to-1 design of Klockin, an AI-powered facial recognition attendance system, conducting self-directed research, mapping 5 user role hierarchies, and designing for complex real-world edge cases (multi-session tracking, threshold-based presence calculation, large-venue constraints) across educational and enterprise contexts. - Presented complete UX documentation and case studies to leadership; the product concept was validated and sold to clients ahead of the design being finalised, then delivered in a 2-week sprint leading a 3-person team from wireframes through to shipped, production-ready design. - Redesigned the company website and digital presence, increasing visibility by 84% and nearly tripling inbound client enquiries within the following quarter, directly tying design decisions to measurable business outcomes. - Established the company's design system and visual language from scratch, spanning digital product, marketing collateral, and physical brand touchpoints including exhibition and convention environments for international events. - Owned end-to-end design process for internal and client-facing platforms — information architecture, wireframes, high-fidelity UI, and documentation — across a 20+ page responsive web build and multiple internal tools.