Associate Manager, CRM

S'more about the team

HelloFresh is looking for an Associate Manager to support growth and add sophistication to our customer touchpoints, with the goal of improving retention and reducing churn. As a member of our Customer Relationship Marketing (CRM) team, you will understand the inner workings of how to use data along with optimized creatives, orchestrated across channels to craft compelling customer experiences with the HelloFresh brands. Candidates must have a passion for CRM marketing (with email being a major component!) and be able to independently solve marketing problems and obstacles, develop multiple cross-functional relationships, and adapt to the needs of the business to work towards set goals. Attention to detail, quality of work, cross collaboration and reliability are all integral to success.

Lettuce share what this role will be responsible for

• Be part of our international CRM Operations department with teams in Toronto (CA), New York (USA) and Berlin (Germany).
• Oversee the creation, management and optimization of CRM campaigns across various channels, including email, SMS, and app.
• Build and optimize complex & personalized journeys within our CRM platforms to drive business impact and retention for prospect, active and lapsed customers by treating CRM as a core product feature.
• Partner cross-functionally with Audience Managers, Engineers, Product and Marketing Analytics teams to translate customer insights and business targets into scalable MarTech programs and customer opportunities that drive future growth.
• Own end-to-end campaign operations — including execution, QA, and monitoring — while providing expert channel guidance to the Commercial Strategy teams to ensure high-performing communication formats that meet HelloFresh’s standards and best practices. 
• Understand data and events that trigger our programs, building in checks and automating processes to streamline and work more efficiently.
• Test, iterate, share results, repeat! Staying ahead of industry trends through regular experimentation while keeping partners in the loop and updating on performance of projects is required to be successful. 
• Diligently work to improve the customer experience in an ongoing way – thinking critically about what is right for the customer, developing new projects and figuring out how to implement. Speed is important, but quality is paramount.
• Be part of developing a future proof CRM setup, including innovations such as AI driven send decisioning.
• All other duties, as assigned 

Sound a-peeling? Here's what we're looking for

• Bachelor's degree – in the field of business, marketing, engineering or data science.
• 3+ years of CRM expertise, especially in the execution of CRM campaigns including hands-on experience with any CRM platform. Experiences with Iterable, Knak, Hightouch, CDP (Treasure Data) are a plus (not mandatory).
• Experience managing cross-functional projects from initial planning through to successful completion.
• Expertise in managing complex segmentation strategies and multi-channel customer lifecycle programs. 
• Data-driven mindset with a background in running and analyzing experiments to create insights that translate into business strategy.
• You are:
• A CRM marketing enthusiast with exceptional project management skills and the ability to stay organized and meet deadlines while juggling multiple priorities and projects simultaneously.
• Ready to collaborate with relevant teams and passionate about working cross-functional with commercial partners as well as technical partners, with strong interpersonal skills to explain complex topics with ease.
• A scrappy team player, who will actively pitch-in wherever necessary and is comfortable working in a fast-paced, high-growth environment.
• A logical thinker who has a passion for data and wants to learn the technical back-end systems to help support campaign development and execution.
• Someone who takes full ownership of their work and wants to grow with us.
• Forward-thinking with a passion for leveraging GenAI to elevate our marketing in an efficient, automated manner.

Let’s cut to the cheese, this is why you'll love it here

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• RRSP Matching - Competitive RRSP matching program offered
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.

This is a posting for an existing vacancy. We are actively seeking to fill this position.

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.